- TMTG teams up with Crypto.com to launch Truth.Fi ETFs backed by BTC and CRO.
- Truth Social’s parent expands into finance with global ETF plans.
- TMTG targets fintech growth with $250M for ETFs and SMAs.
Trump Media & Technology Group (TMTG), through its Truth Social platform, announced an agreement with Crypto.com and Yorkville America Digital to launch Truth.Fi financial products, including exchange-traded funds (ETFs). The recently finalized agreement on April 22, 2025, aims to launch ETFs, which grant both retail and institutional investors the ability to access digital assets through Bitcoin (BTC) and Cronos (CRO).
Crypto.com plans to distribute the ETF products through its broker-dealer, Foris Capital US LLC. The funds will be managed under Charles Schwab’s role as custodian and administrator. FedEx Crypto will initiate the release of ETFs during the last quarter of 2025, subject to receiving authorization from regulatory bodies. TMTG has designed its investment vehicles to reach customers across America, Europe, and Asian markets.
Truth.Fi Platform Marks TMTG’s Main Strategy for Fintech Industry Growth
Truth.Fi operates as an ETF launch platform through TMTG from January 2025. The initiative included a maximum allocation of $250 million between ETF development and separately managed account services (SMAs). Through this broader expansion, the company aims to extend its presence from media operations into financial services.
The company disclosed through its press release that its financial products would extend beyond digital assets. The financial products introduced by the company may include opportunities within energy and other US-focused sectors apart from digital assets. The company plans to introduce Truth. Fi-branded SMAs despite not providing details about specific launch plans or product information.
Crypto.com’s Strategic Role in Product Distribution
The strategic partnership between Crypto.com aims to help TMTG distribute its ETFs worldwide. CEO Kris Marszalek announced that the agreement supports Crypto.com’s strategy to link digital assets with financial services at a long-term level. The exchange operates with 140 million registered users who will enable international distribution of these financial products after financial regulators approve.
Crypto.com has stated that it will file its Cronos spot ETF application during the fourth quarter of this year. The project aims to release its native stablecoin, which embraces cross-border payments and provides liquidity features and DeFi capabilities during Q3 this year. Crypto.com maintains its focus on developing regulated financial features for its products by launching multiple new initiatives.
Yorkville’s Role and TMTG’s Market Expansion Goals
The new investment firm Yorkville America Digital, which derives from Yorkville Advisors principals, will work with TMTG and Crypto.com to build their ETF product range. TMTG maintained an equity line of credit with Yorkville Advisors, which led the firm to successfully acquire more than 17 million shares of Trump Media stock through this framework until the present day.
Atlantic Financial Partners’ CEO Troy Rillo identified the agreement necessary for Yorkville America Digital to connect its financial products with investors within the United States. Current Republican-appointed leadership at the Securities and Exchange Commission (SEC) controls a majority thus creating conditions that appear beneficial for approving ETFs proposed by TMTG.
The financial services division of TMTG represents a strategic move to open up alternative business channels that counter digital advertising restrictions on its social media platform. The release of Truth.Fi and its products demonstrate the company’s focus on financial technology investment services, enabling it to target the expanding market of retail investors who want digital assets.
